Setting up a Facebook Page for your business, but don’t know where to start? Running a promotion and want to know best practices? The Definitive Guide to Facebook for Business has been read thousands of times and provides comprehensive information you need to get on the road to a useful and effective Facebook Page.
Table of Contents
Chapter 1
Anatomy of a Facebook Page:
Your business' space on Facebook
Chapter 2
Understanding the News Feed and Posting Content
Chapter 3
Engage Users with Pictures, Video, and Other Media
Chapter 4
Offering Coupons and Discounts
Chapter 5
Running Sweepstakes, Contests, and Giveaways
Chapter 6
Purchasing Paid Advertising
Chapter 7
Using Facebook to Spread the Word About Events
Let's Get Started
The Definitive Guide to Facebook for Business is an in depth tutorial on how Facebook works for businesses. The guide covers the fundamental strategies that make a Facebook Page an effective marketing tool.
Introduction
Facebook Marketing 101:
Introduction to Facebook for Business
With 1 billion users, Facebook is the largest social network on the planet. These people are using Facebook to connect with their friends and favorite businesses. This guide will walk you through, step by step, creating a Facebook Page and turning it into a self-managed tool to market your business.
Why people use Facebook
Let's begin by first looking at the reason why people use Facebook. In order to be successful on this platform, its imperative to understand the reasons motivating its 1 billion users to participate.
People use Facebook to connect with each other. They use it to share things like photos and opinions. They use it to discuss things, to elicit feedback, to make themselves heard. And they use it to keep in touch and to subscribe to news of their friends and favorite businesses.
Facebook is about making connections
In order to share and interact on Facebook, people have to first make a connection. When an someone wants to connect with another person they "Add them as a friend". This is simple to do; the individual looks up the person they wish to befriend, and then click a button that says "Add Friend". If that person wishes to become friends, they confirm it; or if not, they ignore the request.
Individuals can also connect with businesses, and the mechanism for doing this is "Liking" the business. This process, unlike the "friend" process, is one sided. When an individual wants to connect to a business, they find the business' Facebook Page, and click the "Like" button. The business does not need to confirm it. That's it, they're connected. So, what does that mean?
Facebook Page
A business' customizable space on Facebook. Not to be confused with a Facebook Profile, which is for individuals.
Like
Liking is a primary mechanism of Facebook for users to make connections.
What's in a Like
There is a reason that Facebook called this feature "Liking". Its because its a general way to indicate that they approve, enjoy, or advocate something. Its the simplest way to show someone generally approves of something. But there is more to it than that. The consequence of Liking something, depends on what is being Liked: a "post" or a Facebook Page.
When someone Likes a post, which can include an article posted, an opinion someone expresses, a deal a business publishes, etc., there are relatively minimal effects. It is simply an easy way to show that the person enjoys the content.
Liking a Facebook Page
Liking a Facebook Page, on the other hand, is a definitively different action, albeit having the same name. This is what businesses are primarily concerned with. When someone Likes a Facebook Page, they are making a connection to it.
There are a few specific effects of Liking a Facebook Page. The first thing that happens, at the moment the user clicks the Like button, is a story about the Like will be syndicated to all of his/her friends. This is a short, easily-consumed snippet of information saying, for example, "John Smith likes Big Like!".
The other effects of the connection take place at a later date. First, the business who owns the Facebook Page can send messages to everyone who likes it. Also, and this has been a point of controversy with Facebook, is the user may be displayed on the Facebook Page and/or in advertisements associated with the Facebook Page (for example: Genco Olive Oil may run an ad to a friend of John Smith that says "Your friend John Smith likes Genco Olive Oil").
Why Likes add value to your business
The key to Facebook, of course, is turning these connections in the form of Likes into increased sales at your business. This guide will teach you exactly how to do that. It goes through, in depth, all of the key methods and concepts a do-it-yourself Facebook Page owner needs to master to turn Facebook Likes into measureable and relevant results for her business. Let's get started by taking a look at the anatomy of a Facebook Page.
